AXE GAMEKILLERS

We wanted Axe to be more than a product guys kept on their bathroom counter, and make it a tool they could use to meet girls.

In an unprecedented move, we developed a ground-breaking, one-hour television show on MTV, coupled with an extensive advertising campaign, to help make Axe part of a teen boy's life.

After the success of this initial one-hour pilot, MTV picked it up for four more episodes.

THE GAMEKILLERS