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cadillac
Cadillac was hurting. The once great and iconic brand had deservedly lost its luster. For more than two decades, it made cars that were poorly designed and built, which resulted in its growing legacy as a lethargic automobile driven by old folks.
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Then, the cars changed, and we needed to change perceptions. We did it with a modern, high-energy, and high-impact campaign that pushed Cadillac out of the drowsy shadows and into the passionate sunlight of high-performance driving.
LOVESICK
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