We had two relationships with Diageo: one with Johnnie Walker that resulted in our iconic, “Keep Walking” campaign. This was all about celebrating the journey to success rather than what every other scotch celebrated … the end result of success.

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And then there was a new product from Smirnoff called Raw Tea (iced tea with alcohol). We created what is arguably the first marketing sensation (and I do mean it was a sensation) on YouTube with a film called, “Tea Partay.”