NYC & Co./WARNER BROS. MUSIC

NYC&Co. had a standing brief to demonstrate the amazing street life and street culture found in New York City. So we partnered with Warner Bros. Music who had approached us to help launch the new album by Oasis: “Dig Out Your Soul,” and developed a reverse launch via street musicians in NYC.

This is an online documentary we filmed about the real-life event we created.

Winner: Cannes Titanium Lion

DIG OUT YOUR SOUL